Intercom

生産性・SaaS ライトUIエディトリアルミニマルデザインシステム

An editorial customer-service marketing canvas built around a soft cream-white ground, charcoal type set in Saans (Intercom's proprietary geometric sans), and a single confident Fin Orange (#ff5600) reserved for the Fin AI brand. Cards live as floating white tiles with thin hairline borders and minimal radii (8–16px). Display headlines run Saans at weight 500 with measured negative tracking. The system reads as a careful, product-led publication: product screenshots dominate, ornament is rare, and the only place chromatic energy enters is the Fin Orange CTA.