Where work happens.

An airy light system interrupted by concentrated pools of aubergine—the product surface carries the complexity.

Colors

Aubergine grounds actions and dark bands; the rest of the system remains almost white.

Aubergine#611f69
Deep Plum#481a54
Purple Haze#f9f0ff
Lavender Mist#eac8fe
Plum Shadow#3d0157
Iris#730394
Channel Blue#1264a3
Soft White#fefbff

Type with a single spark.

Avant Garde owns the architecture. Salesforce Sans makes the everyday interface readable.

DisplayMake work simpler.76 / 1.2 / 400
HeadingA clear signal.64 / 1.12 / 400
SubheadingDesign for the team.32 / 1.25 / 400
BodyThe workhorse voice for navigation, messages and useful context.16 / 1.5 / 400

Spacing & shape

Comfortable rhythm lets the oversized type breathe; actions remain precise rectangles.

4
8
16
24
40
96
CTA
4px
Card
16px
Nav pill
999px
Badge
90px

Product UI carries depth.

The only broad ambient shadow sits beneath an authentic product-surface scale.

Screenshot card

White card, 16px radius, 32px ambient shadow. In-product Channel Blue remains confined to the workspace.

Components

Default cards are bordered, not elevated; rectangular actions retain a firm, usable feel.

Actions

Aubergine fill, white text, 4px radius. The secondary action relies on Plum Shadow text.

Feature card

Transparent surface · Lavender Mist border · 16px radius · no shadow.

Make purple structural.

Do

  • Reserve Aubergine for filled CTAs.
  • Use Deep Plum for full inverted bands.
  • Keep product shadows to screenshot surfaces.
  • Highlight only one headline phrase with Vivid Violet.

Avoid

  • Pill-shaped primary actions.
  • Gradient UI surfaces.
  • Channel Blue marketing CTAs.
  • Lavender borders around product screenshots.