Runway research update is now available. Read the release

Tools for human imagination.

Monochrome editorial infrastructure built to leave the visual work—cinematic research stills—at the center.

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AdobeNVIDIACBSLionsgateAllstate

Colors

White paper, black ink and one cobalt promotional signal. No gradients and no decorative color.

Ink Black#0c0c0c
Carbon#1a1a1a
Slate#404040
Bone#e5e7eb
Cloud#eef1f5
Pure White#ffffff
Cobalt Signal#2b22fa

Type is the hierarchy.

abcNormal remains the only voice, tightly set at display sizes and open for long-form reading.

DisplayResearch as culture.48 / 1 / 450
HeadingA precise statement.36 / 1.1 / 450
BodyImage-led stories remain comfortable to read at every scale.16 / 1.5 / 400
CaptionRESEARCH / RELEASE / 202611 / 1.43 / 500

Spacing & shape

Four-pixel increments and almost square geometry keep the layout print-like.

4
12
24
40
64
96
Image
0px
Tag
4px
Button
8px
Input
8px

The work is the visual system.

Full-bleed, sharp-cornered research stills carry the visual interest. There is no card chrome or elevation.

Research still

Dark frame · zero radius · no shadow.

Generated image study

Cloud wash stands in only for the image surface.

Components

Ghost links, hairlines and a single filled dark action are enough.

Primary action

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Ink Black fill, white type, 8px radius. The alternate action remains a text link.

Hairline divider

Use a single 1px Bone rule or white space to separate stories—never a shadow.

Make the content speak.

Do

  • Use white canvas and Ink Black typography.
  • Reserve Cobalt Signal for promotional moments.
  • Keep display text left-aligned and tightly tracked.
  • Let research images remain full-bleed and sharp.

Avoid

  • Gradients, shadows and glow effects.
  • Secondary accent colors.
  • Centered long-form copy.
  • Rounded image cards or heavy controls.